Kelli Matthews joins NWSA as our Media Strategist, bringing over 20 years of experience in public relations, strategic communications, and media strategy. Kelli is also a longtime instructor at the University of Oregon’s School of Journalism and Communication, where she keeps her finger on the pulse of industry trends and innovations.
As founder and managing director of Verve Northwest Communications, Kelli has helped organizations of all sizes navigate crises, elevate their media presence, and drive digital engagement. Her prior work in our industry includes handling high-profile media responses after serious incidents—experience that brings critical insight and care to our communications strategy.